Lend an Ear to : Submerging Indian Craftsmen
In today’s world of acute competition and where technology is cloaking human lifestyle, ancient art is the only brace to feel raw in your daily life. Internationally people have accepted Indian art and handicraft products as a viable part of their daily life and they have improvised. In an era of machines, plastic and artificial materials, just getting back to a more natural and organic state can be refreshing. Old traditional products have been transformed into innovative products using modern techniques. It depicts creativity at its mere best. Handicraft Industry being the second largest market in India after agriculture, Madhurya ensures that true respect should be given to these art form and the artist.